Behavioral Conversion Diagnostic™
Identifies UX, cognitive and behavioral barriers affecting critical conversion flows.
Behavioral CRO & Experimentation
Find what stops usersfrom converting. Understand why.
I combine CRO, UX, behavioral science and experimentation to uncover conversion barriers and turn them into prioritized growth opportunities connected to measurable business outcomes.
CRO
Behavioral Science
Experimentation
Business Impact
01 · My proprietary framework
Behavioral Conversion
Framework™
My proprietary framework connects user behavior to measurable business opportunities.
- 01
Behavior
What are users actually doing?
- 02
Barrier
What may be stopping the desired behavior?
- 03
Mechanism
What behavioral or cognitive mechanism could help explain it?
- 04
Intervention
What could we change to influence the behavior?
- 05
Experiment
How can we test whether the hypothesis is correct?
- 06
Business impact
If the behavior changes, what could that mean for the business?
Behavioral mechanisms are explanatory hypotheses to validate through evidence and experiments. This framework continues to evolve with practice and learning.
02 · On-demand services
An on-demand solution.
Shaped around your challenge.
Depending on your challenge, I define the service and artifacts that best fit your context, from a focused diagnostic to an experimentation strategy.
Behavioral Opportunity Score™
Prioritizes opportunities based on evidence strength, behavioral confidence, implementation effort and potential business impact.
Experiment Blueprint™
Turns behavioral hypotheses into interventions and testable experiments connected to specific KPIs.
Business Impact Projection™
Translates conversion opportunities into scenarios involving revenue, ARR/MRR, leads, CAC, retention or cost reduction when sufficient business data is available.
03 · Behavioral Opportunity Score™
Which opportunities are actually
worth testing first?
You receive a report with each opportunity, the evidence and behavioral hypothesis behind it, the prioritization criteria and the recommended next test.
Opportunity #04
Clarify what happens after sign-up
Uncertainty about the next step may be a barrier to completion.
| Evidence strength | Strong |
|---|---|
| Behavioral confidence | Medium to high |
| Business impact potential | High |
| Implementation effort | Low |
P1
Recommended priority
Prioritize this opportunityWhy this priority: strong evidence, high impact potential and low implementation effort.
Recommended next step
Test clearer next-step information against the current sign-up flow.
04 · Business Impact Projection™
Design decisions shouldn’t end
with design metrics.
Business Impact Projection™
I translate how a design change could impact your business.
Estimated scenarios, to be validated through experiments.
- Conversion
- → Revenue / ARR / MRR
- Qualified leads
- → Pipeline / Contracts
- Acquisition efficiency
- → CAC
- Retention
- → LTV / Revenue
- Operational improvements
- → Cost reduction
05 · How the thinking works
From an observation
to something we can test.
Conceptual example · Not a client result or a causal conclusion.
- 01
Observed behavior
People reach a sign-up form but do not complete it.
- 02
Behavioral hypothesis
Uncertainty about what happens next may be increasing perceived effort.
- 03
Intervention
Clarify the next step and the information needed before the form.
- 04
Experiment
Compare the current experience with a clearer version in a controlled test.
- 05
KPI
Measure completion among form visitors, with lead quality as a guardrail.
- 06
Potential business impact
More qualified sign-ups could expand the pipeline. Revenue depends on downstream conversion and contract value.
06 · Connected to real work
Evidence from practice.
Room for the next question.
Actual results
Lemon
+13.4%
View case ↗Higher conversion in the winning landing page experience. A second experiment challenged the assumption that more interaction creates more intent.
Actual results
Banco BV
−20%
View case ↗Fewer errors related to transaction limits, connecting research, clearer information and product decisions.
Cases remain password protected. Ask me for access when discussing your project.
07 · Start a conversation
Let’s find your biggest
conversion opportunities.
Tell me a little about what you’re trying to improve. I’ll review your context and get back to you with the best next step.